3 More Stocks to Invest In Before They’re No Longer Bargains

By Morningstar, Inc.

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Key Concepts

  • Fair Value Estimate: Morningstar’s assessment of a stock’s intrinsic worth, used to determine if it’s undervalued or overvalued.
  • Economic Moat: A company’s ability to maintain competitive advantages over its rivals, protecting its long-term profits. Classified as wide, narrow, or none.
  • Cyclical Headwinds: Temporary downturns in a business cycle, as opposed to fundamental, long-term issues (structural headwinds).
  • Same-Store Sales: A retail metric measuring sales growth at locations open for at least a year, indicating organic growth.
  • Margin Expansion: An increase in a company’s profitability, often due to cost control or pricing power.
  • Broadband: High-speed internet access.

Undervalued Stock Picks: Diageo, Yum China, and Comcast

This analysis, based on insights from Morningstar’s chief US market strategist Dave Sakiraa and further research, identifies three stocks – Diageo, Yum China, and Comcast – that have recently outperformed the market but remain undervalued according to Morningstar’s fair value estimates. These selections are based on strong brand portfolios, competitive advantages, and anticipated future growth.

Diageo: Global Distilling Leader

Diageo, the world’s largest distiller by sales, possesses a wide economic moat due to its powerful brand portfolio, including Guinness, Captain Morgan, and Crown Royal. Despite a recent downturn in alcohol consumption impacting sales, Morningstar analysts view this as a cyclical rather than structural challenge. This means the downturn is expected to be temporary, tied to economic cycles, rather than a permanent shift in consumer behavior. The appointment of a new CEO is anticipated to accelerate portfolio repositioning and cost-saving initiatives, further strengthening the company’s position. Even with recent positive performance, Diageo’s stock is considered undervalued.

Yum China: Dominating the Chinese Restaurant Market

Yum China, the largest restaurant operator in China, also benefits from a wide economic moat built on its recognizable brands: KFC, Taco Bell, and Pizza Hut. Recent financial results demonstrate accelerating same-store sales and margin expansion, indicating strong organic growth and improved profitability. Morningstar believes Yum China is well-positioned to capitalize on the recovery of China’s restaurant sector. Despite outperforming the market this year, the stock remains undervalued relative to Morningstar’s $76 fair value estimate.

Comcast: Broadband Dominance and Media Portfolio

Comcast, primarily known for its cable business, also operates a significant media division encompassing NBC, Universal, and theme parks, as well as Sky. While earning a narrow economic moat rating – largely attributed to its dominance in the US cable market – Comcast is expected to maintain its position as a leading broadband provider. Recent results have been weak, but the stock’s rally this year suggests the market anticipated even poorer performance. Despite this rally, Comcast’s stock is still considered undervalued compared to Morningstar’s $41 fair value estimate.

Logical Connections & Overall Takeaways

The common thread connecting these three stock picks is their underlying strength and competitive advantages, despite recent challenges or weaker results. Morningstar’s analysis suggests that the market has not fully priced in the potential for future growth and profitability, creating opportunities for investors. The identification of cyclical headwinds versus structural issues is a key component of the analysis, indicating a belief in the long-term viability of these businesses.

The selections emphasize the importance of considering a company’s economic moat and fair value estimate when making investment decisions. These stocks represent potential buying opportunities for investors seeking undervalued companies with strong fundamentals.

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