3 Cybersecurity Stocks to Invest In as AI Reshapes Industries
By Morningstar, Inc.
Key Concepts
- Cybersecurity Spending Buckets: Services (talent), Software (security applications), and Hardware (firewalls/networking equipment).
- Vendor Consolidation: The industry trend where organizations prefer purchasing multi-module platforms from fewer, larger vendors rather than fragmented point solutions.
- Economic Moats: Specifically Switching Costs (the difficulty/risk of replacing a security system) and Network Effects (data-driven security improvements where more users lead to better threat detection).
- Adversarial AI: The dual-use nature of AI, where it enhances both defensive capabilities and offensive threat generation, necessitating increased security spending.
- SaaS vs. Cybersecurity: Unlike general software, cybersecurity is uniquely positioned to benefit from AI-driven "net new" spending and is less susceptible to AI-induced displacement.
1. Industry Overview and Growth Drivers
The cybersecurity market is shifting away from hardware and services toward software-based spending. Key sub-segments driving this growth include:
- Endpoint Security: Modernized antivirus protecting devices (computers, tablets).
- Identity Security: Verification systems (analogous to badge swipes) to control access.
- Cloud Security: Protecting data and applications in cloud environments.
Fundamental Trends:
- Regime Change: The COVID-19 pandemic created an inflection point in the frequency and intensity of cyberattacks.
- Financial Impact: Data from the Ponemon Institute indicates that the dollar loss per breach is trending upward, increasing the financial and reputational stakes for organizations.
- Regulatory Tailwinds: Increased SEC and European regulations are forcing companies to prioritize and increase cybersecurity budgets.
2. The Impact of Artificial Intelligence
Ahmed Khan argues that AI is a "net tailwind" for the industry.
- Adversarial Dynamic: Because AI is dual-use, attackers can detect vulnerabilities 5x faster, forcing defenders to increase spending to maintain parity.
- Net New Markets: AI creates entirely new security requirements, such as AI Runtime Security and new firewall needs for data centers.
- Quality Scale: Morningstar ranks companies based on an "AI Quality Scale," evaluating product monetization, enterprise customer base, and the richness of data used to train models.
3. Economic Moats and Valuation Methodology
Morningstar evaluates cybersecurity firms based on long-term competitive advantages:
- Switching Costs: High retention rates (averaging ~95%) suggest a customer lifetime of roughly 20 years. Replacing a functioning security system introduces unacceptable operational risk, creating a strong moat.
- Network Effects: Companies like CrowdStrike utilize a virtuous cycle: more customers provide more data, which improves threat detection, which in turn attracts more customers.
- Valuation Approach: A hybrid of top-down (market sizing/segment growth) and bottom-up (ASP, customer count, and revenue per customer) analysis. Analysts often find that long-term market growth is consistently underestimated due to the emergence of new, unforeseen security sub-segments.
4. Company Analysis and Stock Picks
| Company | Thesis | Key Risks | | :--- | :--- | :--- | | Palo Alto Networks | The primary play on vendor consolidation. Strong track record of integrating acquisitions (e.g., CyberArk) to build a multi-domain platform. | Execution risk regarding large-scale acquisitions. | | Zscaler | Leader in secure web gateways; shifting from seat-based to consumption-based pricing to capture AI/agentic traffic growth. | Near-term volatility; potential churn in new acquisitions (Red Canary). | | Fortinet | A "cleaner" story focused on upselling SASE (Secure Access Service Edge) and SecOps to an existing base of 800,000+ firewall customers. | Less exposure to the "platformization" hype compared to peers. |
5. Notable Quotes
- "If you're a technology buyer, the reason you buy cybersecurity is to take uncertainty off the table... it's really unlikely that you take an operating, well-functioning cyber system and you rip and replace because somebody gave you a 10, 20, 30% discount." — Ahmed Khan
- "AI is dual use for both the adversaries and the defenders... it actually means that the overall cyber spending has to elevate, which is not a dynamic that you see in other parts of software." — Ahmed Khan
Synthesis and Conclusion
The cybersecurity industry is undergoing a structural transformation driven by the need for vendor consolidation and the dual-use nature of AI. While smaller, single-module vendors face the risk of being squeezed out, large platform providers are building durable economic moats through high switching costs and data-driven network effects. Investors should look for companies that can successfully leverage their scale to integrate new technologies and maintain high retention rates, viewing near-term volatility as a potential entry point for long-term growth.
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