3 AI SEO Automations Every Business Needs (free templates)

Key Concepts

• AI SEO Systems: Automated solutions leveraging Artificial Intelligence for Search Engine Optimization tasks.
• Productized AI SEO Solution: A pre-packaged, ready-to-sell AI system designed for SEO agencies.
• AI Accelerator: A program to help individuals start and grow their own AI businesses.
• Airtable: A cloud collaboration service that combines a spreadsheet interface with database features, used here for building custom front-ends.
• N8N: An open-source workflow automation tool used to build and connect various applications and services.
• Perplexity: An AI-powered search engine that provides direct answers and sources.
• Google Scraper/Web Scraper: Tools used to extract data from websites.
• Search Intent: The underlying reason a user performs a search query.
• Ranked Competitors: Websites that rank highly for specific keywords.
• Content Gaps: Topics or information missing from existing content that users are searching for.
• SEO Optimized Article: Content written to rank well on search engines, incorporating keywords, structure, and other SEO best practices.
• FAQs (Frequently Asked Questions): A section of content addressing common user queries.
• In-blog Images: Images embedded within the body of an article.
• Meta Title/Meta Description: HTML tags that describe the page's content to search engines and users in search results.
• Thumbnail Image: A small preview image for an article.
• AI Agent: An AI entity designed to perform specific tasks, often with access to tools.
• Tool Calls: Interactions an AI agent makes with external tools or APIs.
• Google Analytics: A web analytics service that tracks and reports website traffic.
• Google Search Console: A service that helps monitor, maintain, and troubleshoot a site's presence in Google Search results.
• Google Slides: A web-based presentation program.
• Month-over-Month Metrics: Comparison of performance data from one month to the next.
• APIs (Application Programming Interfaces): Sets of rules and protocols that allow different software applications to communicate with each other.
• Google Zero Oauth: A Google authentication protocol.
• SEO Audit Report Generator: A system that automatically analyzes a website for SEO issues.
• PDF (Portable Document Format): A file format used to present documents in a manner independent of application software, hardware, and operating systems.
• SEO Impact Score: A metric indicating the potential effect of an SEO issue on rankings.
• Error Codes (e.g., 404): Codes indicating issues with web page accessibility.
• Broken Pages: Web pages that are inaccessible or do not load correctly.
• Image Alt Texts: Text descriptions for images, used for accessibility and SEO.
• Text-to-Code Ratio: The proportion of text content on a webpage compared to its HTML code, relevant for page load speed and user experience.
• HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser.
• Web Hook: An automated message sent from one application to another when something happens.
• Code Nodes: Components within automation platforms that allow for custom scripting.

AI SEO Systems for Marketing Agencies and Businesses

This video presents three AI-powered SEO systems designed to solve common pain points for marketing agencies, e-commerce, and SaaS businesses. These systems can be implemented by businesses managing their own SEO or sold by AI agencies. The templates for these systems are available for free.

1. SEO Research and Content Generator

This system, built using Airtable and N8N, aims to accelerate the creation of high-quality, SEO-optimized content for ranking on Google and AI search.

• Functionality:
  • Users input a topic or keyword.
  • The system performs in-depth research on search intent, ranked competitors, and content gaps.
  • It generates a fully SEO-optimized article, including FAQs, tables, and in-blog images.
  • It also generates a thumbnail image for the article.
• Workflow Breakdown:
  1. Research Agent (Phase 1-3):
     • Phase 1: Intent Discovery and Landscape Mining: Utilizes tools like Perplexity, a Google scraper, and a web scraper to gather information on search intent and competitor landscape. Clear guidelines are provided to the AI agent on tool usage and approach.
     • Phase 2: Competitor Deep Dive: Analyzes ranking competitors.
     • Phase 3: Topic Dive: Gathers more information on the specific topic.
     • This research phase can involve up to 15 tool calls and take 5-10 minutes.
  2. Image Generation Agent: Creates prompts for in-blog images based on the research.
  3. Writer Workflow: Generates the SEO-optimized article using the research data. This includes a comprehensive prompt for detailed content creation.
  4. Meta Optimization: Optimizes the meta title and meta description.
  5. Thumbnail Generation: Uses another image model and prompt to create a thumbnail.
• Value Proposition: While AI models are improving, achieving high-quality outputs still requires skill, knowledge, and time, which many businesses lack. This system provides that expertise, justifying its value.
• Technical Implementation:
  • Front-end: Built using Airtable's custom front-end feature, allowing for a visually appealing interface that enhances perceived value.
  • Automation: N8N is used for the workflow automation.
• Support: One-on-one unlimited tech support is available through the AI Accelerator for setup and customization.

2. Automatic SEO Slide Deck Reporting System

This complex system generates comprehensive monthly SEO reports directly within Google Slides, analyzing data from Google Analytics and Google Search Console.

• Functionality:
  • Analyzes Google Analytics and Google Search Console data.
  • Transfers data to Google Sheets for visualization.
  • Creates graphs and visualizes data within Google Slides.
  • Compares month-over-month metrics.
  • Provides summaries and conclusions directly in the slides.
• Value Proposition: Marketers and marketing directors often spend significant time on data analytics and reporting (estimated 2-3 days per month). This system automates this time-consuming task, making it a valuable solution for companies using SEO for customer acquisition.
• Workflow Breakdown:
  1. Data Retrieval: Connects to Google Search Console and Google Analytics APIs to fetch data.
  2. Data Analysis & Summarization: An LLM (Large Language Model) analyzes the data, compares current month's performance to the previous month, and writes summaries and conclusions.
  3. Data Transformation: The analyzed data is transformed and placed into Google Sheets.
  4. Visualization: Graphs are generated within Google Sheets.
  5. Report Generation: The data and graphs are dynamically updated and represented within a pre-built Google Slides template.
• Technical Implementation:
  • Requires connecting Google Analytics API, Google Search Console API, and Google Slides.
  • API setup is typically done through Google Zero Oauth.
  • The Google Slides template is customizable.
• Support: Assistance with setup is available through the AI Accelerator.

3. Automatic SEO Audit Report Generator

This system, while appearing simpler in N8N, is highly valuable for marketing and SEO agencies that frequently conduct client audits.

• Functionality:
  • Users input a client's website URL and email address.
  • The system automatically analyzes the website for potential ranking issues.
  • Generates a PDF report detailing findings and suggestions.
  • Sends the report to the client's email.
• Key Audit Areas:
  • Meta Titles and Descriptions: Identifies missing or problematic meta titles and descriptions, noting affected URLs and providing an SEO impact score and fix suggestions.
  • Error Codes/Broken Pages: Detects pages returning error codes or that are broken.
  • Missing Image Alt Texts: Flags images lacking alt text.
  • Low Text-to-Code Ratio: Identifies pages with a high proportion of code to text, which can indicate slow loading times and poor user experience.
  • Other Title/Description Factors: Analyzes other elements related to titles and descriptions for potential issues.
• Workflow Breakdown:
  1. Trigger: Initiated via a form node in N8N.
  2. Data Crawling: Uses the "Data for SEO API Crawler" to gather website data for potential issues. This process can take time.
  3. Webhook Trigger: A webhook is triggered upon completion of the crawling.
  4. Data Retrieval & Processing: Another API call requests the data, which is then converted through code nodes.
  5. Report Generation: The processed data is used to generate an HTML report.
  6. PDF Conversion: The HTML report is converted into a PDF format.
  7. Email Delivery: The final PDF report is sent to the specified email address.
• Note: This system does not necessarily require AI in its core automation, demonstrating that pure automation can also deliver significant value.

Synthesis/Conclusion

The video highlights three distinct AI-driven automation systems that address critical needs in SEO: content generation, reporting, and auditing. The first system streamlines research and content creation by leveraging AI agents and advanced prompting techniques. The second automates complex monthly SEO reporting by integrating with Google Analytics and Search Console, freeing up valuable marketing time. The third provides a quick and efficient way for agencies to perform SEO audits, identifying actionable "quick wins" for clients. The presenter emphasizes that while AI is becoming more accessible, the true value lies in the skilled implementation and optimization of these tools, which is why businesses are willing to pay for such solutions. The use of platforms like Airtable for front-end development and N8N for workflow automation is showcased, along with the availability of templates and support for those looking to implement or build their own AI businesses.