#27 Mercedes Benz TV Commercial Patents | Intellectual Property

Key Concepts:

• Patent: A government authority or license conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention.
• Innovation: The introduction of something new; a new idea, method, or device.
• Leadership: The action of leading a group of people or an organization.
• Mercedes Benz E-Class (2013): A luxury sedan known for its advanced technology and features.

Main Argument:

The advertisement argues that the number of patents held by a company is a direct indicator of its level of innovation and leadership. Specifically, it uses the example of the 2013 Mercedes Benz E-Class to illustrate this point, suggesting that the car's advanced features are a result of the company holding over 80,000 patents.

Supporting Evidence:

• The advertisement directly states that holding a single world-changing patent defines someone as an innovator.
• It then escalates the claim, stating that holding more than one such patent defines someone as a true leader.
• The advertisement culminates by attributing the creation of the "most advanced luxury sedan ever" (the 2013 Mercedes Benz E-Class) to the company's possession of over 80,000 patents.

Notable Quotes:

• "To hold a patent that has changed the modern world would define you as an innovator."
• "To hold more than one patent of this caliber would define you as a true leader."
• "...that would make you the creators of the 2013 Mercedes Benz E class, quite possibly the most advanced luxury sedan ever."

Real-World Application:

The entire advertisement serves as a real-world application, using the Mercedes Benz E-Class as a tangible example of the benefits of extensive patent holdings. The advertisement implies that the car's advanced features and luxurious design are a direct result of the company's innovative spirit, as demonstrated by its large patent portfolio.

Logical Connections:

The advertisement uses a logical progression to build its argument. It starts with a general statement about the value of a single patent, then increases the value with multiple patents, and finally connects this value to a specific product (the Mercedes Benz E-Class). This progression aims to persuade viewers that the car's quality is directly linked to the company's innovation and leadership, as evidenced by its patent holdings.

Synthesis/Conclusion:

The advertisement aims to associate the Mercedes Benz brand, specifically the 2013 E-Class, with innovation and leadership by highlighting the company's extensive patent portfolio. It suggests that the car's advanced features and luxurious design are a direct result of the company's commitment to innovation, as demonstrated by its large number of patents. The call to action is to visit an authorized Mercedes Benz dealer to explore offers through Mercedes Benz Financial Services, implying that the viewer can experience this innovation firsthand.