14 ways to get people to comment on your ads ⬇️ 1

Key Concepts

• Comment Baiting: A marketing strategy to intentionally provoke comments on advertisements by including elements perceived as odd, incorrect, or attention-grabbing.
• UGC (User-Generated Content): Video content created by consumers rather than the brand itself.
• Engagement: Interactions with an ad, specifically comments, likes, and shares.
• Manufactured Engagement: Artificially stimulating engagement through deliberate tactics.

Leveraging Comment Baiting in Advertising: A Detailed Breakdown

This content details 14 specific techniques for utilizing “comment baiting” – a strategy employed by successful advertisers to increase engagement on their ads by intentionally including elements designed to elicit comments, often pointing out perceived flaws or inconsistencies. The core principle is to provoke a reaction, thereby boosting the ad’s visibility and perceived relevance through increased interaction.

Techniques for Implementing Comment Baiting

The following 14 techniques are presented as actionable strategies:

1. Female Actor with Male Voiceover: Utilizing a female actor in a UGC-style video while employing a deep male voice for narration. This juxtaposition is intended to create a noticeable incongruity.
2. Loud Chewing with Mouth Open: Incorporating the sound of exaggerated, audible chewing with an open mouth. The speaker notes this is particularly irritating to viewers.
3. Notification Sounds During Speech: Introducing distracting notification sounds (text messages, Slack, emails) while the actor is speaking, disrupting the flow and drawing attention to the anomaly.
4. Mispronunciation & Poor Grammar: Deliberately mispronouncing common words or employing grammatically incorrect language.
5. Inconsistent Volume Levels & Audio Sync Issues: Varying the audio volume drastically (too quiet, then too loud) and/or presenting out-of-sync audio.
6. Typos (Specifically on Facebook): Intentionally including typographical errors within the ad copy, particularly effective on the Facebook platform, where the speaker suggests it resonates with an older demographic ("the boomers").
7. Suggestive Visuals (Mirror Example): Including a visual element that hints at something slightly inappropriate or unexpected, such as a mirror reflecting the actor is not wearing pants. This is described as “kind of saucy.”
8. Overly Intricate Unboxing: Presenting an unboxing sequence that is excessively long and drawn-out, delaying the reveal of the product.
9. Misuse of Cliches: Employing overused clichés in incorrect or illogical contexts, drawing a parallel to the character Michael Scott from the television show The Office as an example of this comedic effect.
10. Low-Quality Visuals: Utilizing footage with inconsistent focus (camera moving in and out of focus) and generally low production quality.
11. Visible Imperfections (Nose/Hair): Intentionally showcasing minor physical imperfections, such as something in the actor’s nose or unkempt hair.
12. Awkward Clothing Issues: Featuring a visible flaw in the actor’s clothing, such as a hole in a shirt positioned in a noticeable or awkward location.

Underlying Principles & Rationale

The speaker emphasizes that the goal isn’t to create good ads, but to create ads that prompt comments. The underlying logic is that negative comments, even those pointing out flaws, still contribute to engagement, increasing the ad’s reach and potentially its relevance score within the advertising platform’s algorithm. The speaker encourages viewers to build upon these ideas, suggesting they will naturally generate further concepts once the core principle is understood.

Platform Specificity

The transcript specifically notes that typos are particularly effective on Facebook, suggesting platform-specific optimization of comment baiting strategies may be beneficial.

Synthesis & Takeaways

The core takeaway is that strategically incorporating deliberate imperfections or incongruities into advertisements can be a highly effective method for boosting engagement. This “comment baiting” strategy leverages the human tendency to point out errors or inconsistencies, transforming potential criticisms into valuable interactions that can improve ad performance. The techniques provided offer a practical toolkit for advertisers looking to experiment with this approach.